May
28-29
2018
Sarah Ellen O’Farrell

Sarah Ellen O’Farrell

Senior Behavioural Strategist at H+K Strategies

Sarah is a Marketing Strategist and Social-Cognitive Psychologist specialising in Behaviour Change Strategy. Her areas of expertise include “Affective Influences on Cognition & Behaviour” and “Social Norm Entrepreneurship and the Diffusion of Social Behaviours”.

Before her current role at Hill & Knowlton, Sarah was a researcher in Behavioural Sciences, Department of Social Policy, at the London School of Economics and provided consulting services in these areas through Bupa, Avalon Behavioural Ventures and Tulodo, all after a formative period as a Communications Strategist with the Ogilvy & Mather Group.

Sarah has Masters degrees in Marketing (Michael Smurfit Graduate Business School), and Psychology (University College London), and has received professional training in Behavioural Economics from Warwick Business School.

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